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Rick Simon, The ABCs of Internet Marketing

[Mar. 26th, 2008|11:06 am]

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Rick Simon, The ABCs of Internet Marketing

Denver, CO (PRWEB) March 17, 2008 -- You've scrubbed your keyword list, set geo-targeting parameters, utilized time and day parting, eliminated fraudulent clicks, managed your brand terms and written compelling ad copy, yet you're still struggling with conversions. What are you doing wrong in your online marketing (http://www.location3.com) campaign?

It's not what you are doing wrong--it's simply what you're not doing at all. You need to think beyond just bringing traffic to your site and start considering what happens after searchers click through. And that is exactly what Location3 Media is doing now with their recently-developed ABC post-click optimization service.

"After blowing through our arsenal of PPC management (http://www.searchadnetwork.com) tools and best practices for driving traffic, we realized that we had to go further for some clients," says Alex Porter, vice president of Location3 Media. "The next logical step is to analyze a website's click stream metrics--where visitors go, what they see and how they interact with the site."

ABC post-click optimization combines three advantageous strategies into one all-inclusive package--A is for analytics, B for behavior and C for conversions. This service relies on the knowledge and expertise of both Location3 Media's account management and creative design team. First, the account managers evaluate web analytics data to understand how users navigate through a website. Next, they utilize heat maps to reveal user behavior trends and help explain why they act a certain way. The creative design team then steps in to create custom landing pages. And while they're at it, they make a few versions of the landing pages to test out in the new Google Website Optimizer program. This is the C portion of the service package--Google Website Optimizer allows them to determine which layout and content receives the most conversions.

"A lot of people get caught up on the front end of search engine marketing (http://www.searchadnetwork.com) campaigns with keywords and ad copy, and while these are extremely important aspects, there is a whole other side to increasing conversions," says Porter. "We've provided each of these services separately for a long time, but it just makes sense to put them together as a complete package." With the addition of the ABC post-click optimization service package, Location3 Media now handles entire online marketing campaigns with even more efficiency. Whether you wish to take advantage of the entire service portfolio--from initial web design all the way through to multivariate landing page testing--or simply need the ABC post-click optimization package, Location3 Media provides attentive client support and award-winning campaign management.

Stop by Booth 120 at SES NY to learn more about ABC post-click optimization and the many other services offered by Location3 Media. Or, if you can't wait that long, visit www.Location3.com or call 1.866.462.9764.

About Location3 Media

Location3 Media, Inc. is a technology-driven direct marketing company that delivers internet marketing solutions for business targeting audiences on local to global scales. Location3 Media, Inc. was founded in 1999 and is now parent to other specialized internet marketing companies: SearchAdNetwork, an award-winning search engine marketing company with years of experience in PPC management and search engine optimization; Local Search Traffic, a local business advertising solution that manages online business listings (http://www.localsearchtraffic.com) on the leading search engines, directories and internet yellow pages; and Hispanic Targeting, a full-service Hispanic search marketing (http://www.hispanictargeting.com) solution dedicated to targeting the Hispanic population through each of the leading search engines and their Spanish-language counterparts. Location3 Media boasts a full roster of experienced and knowledgeable team members, well-versed in several specialties: account management, information technology, software programming, graphic design, website design, sales, accounting and finance, copywriting and office administration.

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Rick Simon, World's Largest Mail Order Group Accelerates Marketing Analytics With KXEN

[Mar. 19th, 2008|11:02 am]

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Rick Simon,World's Largest Mail Order Group Accelerates Marketing Analytics With KXEN

San Francisco, CA (PRWEB) March 13, 2008 -- Otto UK, part of the world's largest mail order group, is using KXEN's next generation data mining automation to optimise its marketing to 1.5 million customers. Already KXEN's solution has cut what was a three-day process down to less than an hour, has enabled better targeting of customer communications and is driving better decision making.

"Using KXEN means we're promoting the right things to the right people at the right time," says Otto UK's head of customer management Andy Bryan. "It has allowed us to target our communications better and get a more positive return on investment. In short we're making better decisions."

With sales last year of more than £460 million, Otto UK is a force to be reckoned with in the home shopping market in Britain. As well as the respected Grattan and Freemans brands it also includes Kaleidoscope, Look Again, Oli and Montage.

It was a need to be able to respond more quickly to change that led Otto UK's marketing optimisation team to implement KXEN's next generation solution. "The existing tools and process that were in place were not able to keep pace with the developments being made in our approach to planning," explains Andy Bryan.

A rigorous evaluation pitched KXEN against two competing solutions. "We looked at a number of different areas, a whole list of criteria," adds Bryan. "KXEN didn't just greatly reduce our modelling times it scored best in all the other categories too. It was the clear winner."

The choice of KXEN has been more than proven in practice too as Bryan explains. "Where in the past we'd just have used analytics to target campaigns and mailings now we can do more return on investment analysis. It's no longer just about targeting. It's about making more strategic decisions, where we can best spend our money, where it costs more to retain a customer than recruit a new one. We're really starting to optimise things," he says.

Otto UK joins hundreds of companies around the world - among them Barclays, Powergen Vodafone and Virgin - that have deployed KXEN's data mining automation and seen dramatic improvements in their marketing as a result, reporting up to 300% increases in campaign response rates.

About KXEN

KXEN, the data mining automation company, drives next generation Customer Lifecycle Analytics for enterprises looking to compete on analytics. Unlike traditional data mining providers, KXEN offers unmatched automation to integrate robust and accurate decision support into core business processes. KXEN technology delivers large improvements in customer acquisition, cross-sell, and retention applications at more than 500 sites around the world. Founded in 1998, KXEN has headquarters in San Francisco, California and Paris, France. For more information.

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